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Decathlon Acquires Bergfreunde

Nov 27, 2023over 1 year ago

Acquiring Company

Decathlon

Acquired Company

Bergfreunde

Villeneuve-d'AscqKirchentellinsfurtSportsRetail

Description

DECATHLON is pleased to announce the acquisition of Bergfreunde, an online specialist retailer for mountain sports, climbing, and outdoor equipment. The purchase agreement, which was signed on November 24th, is pending regulatory approval.

Company Information

Company

Decathlon

Location

Villeneuve-d'Ascq, France

About

DECATHLON is the world's largest sporting goods retailer, with over 1,700 stores in more than 70 countries. With its integrated business model, DECATHLON specialises in the creation and production of innovative sporting goods designed to delight and move people through the wonders of sport all around the world.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed