Dotdigital acquires Social Snowball for $35 million
06/26/25, 9:20 AM
Location
london
miamiIndustry
marketing
advertising
marketing
Dotdigital Group plc has acquired Social Snowball Holdings, Inc. for $35 million. This acquisition brings together two technologies in the martech landscape, enhancing Dotdigital's marketing capabilities. Social Snowball's platform will enable deeper influencer marketing integration into Dotdigital's product stack.
Company Info
Location
London, England, United Kingdom
Company info
Dotdigital Group plc is a leading SaaS provider specializing in customer experience and data platforms (CXDP). The company focuses on empowering marketers by integrating data-driven strategies into their marketing efforts. It helps businesses enhance their marketing mix with automation and cross-channel solutions.
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