Experian acquires Audigent to enhance identity and activation capabilities
12/04/24, 4:38 PM
Location
costa mesanew yorkIndustry
information technology
information technology
Experian, a global data and technology company, has acquired Audigent, a leading data activation and identity platform in the advertising industry. This acquisition aims to further expand Experian’s deeply integrated marketing data and identity capabilities in the advertising ecosystem, allowing clients to understand, expand, and reach their audiences with targeted advertising.
Company Info
Location
Costa Mesa, California, United States
Company info
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them to save time and money.