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Galaxy Universal acquires Reebok's Global Operations and Enters into Joint Venture for European Operations with Batra Group

Feb 19, 20255 months ago

Acquiring Company

Galaxy Universal

Acquired Company

Reebok

StamfordBostonManufacturingSportsFashion

Description

Galaxy Universal, a leading global footwear company, has completed the acquisition of Reebok's global product creation, sourcing, and footwear operations in the U.S. Additionally, Galaxy will lead Reebok's US footwear wholesale, retail and e-commerce channels and will oversee Reebok's operations across Europe and the UK through a joint venture with the Batra Group, GB Brands Europe Limited. This acquisition and joint venture are expected to accelerate Galaxy's global growth and brand management.

Company Information

Company

Galaxy Universal

Location

Stamford, Connecticut, United States

About

Galaxy Universal is a leading, vertically integrated, global footwear organization and brand management platform focused on athletic, wellness, work, and outdoor categories. It has robust wholesale distribution in over 80 countries and 60,000 retail points of sale. Its owned brands include And1, Avia, Gaiam, Hi-Tec, and Magnum, while the company is a licensee of the Reebok, Shaq, Quiksilver, Billabong, Lands' End, and Justice brands.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

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