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FullBeauty Brands to Acquire Avenue Stores, Expanding Market Presence in Women’s Plus-Size Sector

Jun 18, 2024•about 1 year ago

Acquiring Company

FULLBEAUTY Brands

Acquired Company

Avenue Stores

New YorkNew YorkRetailFashionRetailFashionE Commerce

Description

FullBeauty Brands has signed a definitive agreement to acquire Avenue Stores, a U.S.-based digital specialty retailer of plus-size apparel. With this acquisition, FullBeauty aims to further its leading position in size-inclusive fashion, expand its market presence in the women’s plus-size sector, and integrate Avenue.com into its classic digital mall, providing additional scale and market presence.

Company Information

Company

FULLBEAUTY Brands

Location

New York, New York, United States

About

At FULLBEAUTY Brands, we believe that size is just a number and every number counts. We believe in embracing who you are, just the way you are. We believe that women and men of every shape and size deserve the total package: fashion, fit, style and comfort. Proprietary brands under the FULLBEAUTY Brands umbrella include Woman Within®, Roaman’s®, ELOQUII®, CUUP®, Dia & Co.® Jessica London®, Ellos®, Swimsuits For All® , KingSize®, Brylane Home® and OneStopPlus®, an online marketplace offering a curated collection of styles from renowned brands – the premier fashion and lifestyle destination for men and women sizes 12+.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

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