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5by5 Agency acquires Heurisay for PR expansion

Sep 30, 2025•8 days ago

Acquiring Company

5by5 Agency

Acquired Company

Heurisay

BrentwoodNashvilleDigital MarketingMarketingAdvertisingConsulting

Description

5by5 Agency has acquired Heurisay to enhance its public relations capabilities. This strategic acquisition aims to provide integrated communications services to 5by5's clients. Industry veteran Kristin Faulder will lead the new PR division. The move signifies the agency's commitment to supporting clients in achieving their growth objectives.

Company Information

Company

5by5 Agency

Location

Brentwood, Tennessee, United States

About

5by5 is an employee-owned, award-winning marketing agency based in Nashville, TN. Born from one simple but heartfelt belief—organizations driven by change deserve access to the best marketing strategies, tools and implementation available anywhere. Some of the changemaker clients it serves include Williamson Health, Tennessee Department of Health, Show Hope, Medi-Share, WIN Warehouse, Oakworth Capital Bank, charity:water and more.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed