WPP acquires InfoSum for enhanced AI data solutions
04/04/25, 5:01 AM
Location
Industry
privacy and security
information technology
software
commerce and shopping
WPP has acquired InfoSum, a data collaboration platform, enhancing its AI-driven data capabilities. This strategic acquisition will allow WPP clients to harness a vast network of privacy-compliant data. InfoSum will integrate with GroupM to support advanced marketing solutions. Lauren Wetzel will continue to lead InfoSum while taking on a new role at GroupM.