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WPP acquires InfoSum for enhanced AI data solutions

WPP acquires InfoSum for enhanced AI data solutions

04/04/25, 5:01 AM
Location
https://purecatamphetamine.github.io/country-flag-icons/3x2/GB.svglondon
https://purecatamphetamine.github.io/country-flag-icons/3x2/GB.svglondon
Industry
privacy and security
information technology
software
commerce and shopping
WPP has acquired InfoSum, a data collaboration platform, enhancing its AI-driven data capabilities. This strategic acquisition will allow WPP clients to harness a vast network of privacy-compliant data. InfoSum will integrate with GroupM to support advanced marketing solutions. Lauren Wetzel will continue to lead InfoSum while taking on a new role at GroupM.

Company Info

Company
WPP
Location
London, England, United Kingdom
Company info
WPP is a creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit www.wpp.com.

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