Acosta Group completes acquisition of CROSSMARK and Product Connections, reinforcing its position as the premier growth engine
Acosta Group completes acquisition of CROSSMARK and Product Connections, reinforcing its position as the premier growth engine
07/16/24, 6:07 PM
Location
Industry
lead generation
marketing
advertising
retail
marketing
Acosta Group has completed its strategic acquisition of CROSSMARK, including its headquarter sales agency and retail solutions businesses, and Product Connections, a specialized marketing services business, from WIS International. This acquisition reinforces Acosta Group's position as the premier growth engine for brands, ranging from emerging to iconic, across all channels.
Company Info
Location
Jacksonville, North Carolina, United States
Company info
Acosta Group is a leading full-service sales and marketing agency with a focus on delivering innovative, insights-based strategy, execution, and results to clients and customers across all verticals, categories, and channels. The company has a strong balance sheet and is committed to providing valuable services for their customers, especially in an industry facing persistent macroeconomic challenges and changing consumer behaviors.