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Bensussen Deutsch & Associates LLC (BDA) acquires SwagUp to expand technical capabilities

Dec 04, 2024•7 months ago

Acquiring Company

Bensussen Deutsch & Associates

Acquired Company

SwagUp

WoodinvillePiscatawayAdvertisingSaasE CommerceSoftware

Description

BDA, the world's leading Merchandise Agency™, has announced the strategic acquisition of SwagUp, a promotional products and software company. This acquisition reinforces BDA's commitment to offering brands technology solutions that simplify the ordering and fulfillment of customized, curated branded merchandise, thus expanding its technical capabilities and customer base.

Company Information

Company

Bensussen Deutsch & Associates

Location

Woodinville, Washington, United States

About

Bensussen Deutsch & Associates, LLC (BDA) is a global Merchandise Agency™ providing customized marketing, branded merchandise, e-commerce, and fulfillment solutions for iconic sports organizations, entertainment properties and Fortune 1000 enterprises. With over 40 years of experience, BDA brings brands closer to their customers by providing highly engaging promotional products and branded merchandise experiences. Renowned clients across automotive, sports, technology, entertainment, medical, fitness, and beverage industries rely on BDA to activate, inspire, and promote their events, employees, and brands. BDA is the largest, independently owned branded merchandise agency with operations in over 50 locations worldwide.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

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