Haier Smart Home completes acquisition of Electrolux South Africa Proprietary Limited (ESA) to expand home appliance innovation in South Africa
Haier Smart Home completes acquisition of Electrolux South Africa Proprietary Limited (ESA) to expand home appliance innovation in South Africa
12/03/24, 1:55 PM
Location
qingdao
benoniIndustry
retail
water purification
water
Haier Smart Home Co., Ltd. has officially completed its acquisition of Electrolux South Africa Proprietary Limited (ESA) for ZAR 2.45 billion. This significant acquisition marks a milestone in Haier's expansion in the African market and strengthens its position as a global leader in home appliances. The acquisition aims to drive innovation and sustainable growth in the South African and broader MEA region through the expertise and market presence of ESA.
Company Info
Location
Qingdao, Shandong, China
Company info
Haier Group is a world-leading provider of solutions to better life. Focusing on user experience, Haier has been included on the list of BrandZ™ Top 100 Most Valuable Global Brands for two consecutive years as the world’s first and only IoT ecosystem brand. Haier has topped Global Major Appliances Brand Rankings by Euromonitor International for 12 consecutive years. Its subsidiary Haier Smart Home is among the list of Global 500 of Fortune. To date, Haier Group owns three listed companies, has seven global brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy. It has successfully incubated 5 unicorn companies and 41 gazelle companies. Moreover, Haier has established 10+N innovation ecosystems, 28 industrial parks, 122 manufacturing centers and nearly 240,000 sales networks around the globe, it has gone deep into 160 countries and regions globally, serving more than 1 billion users’ families. (Data as of January 2021)