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UPPAbaby completes acquisition of 4moms to enhance premier parenting solutions

Jul 10, 2024•about 1 year ago

Acquiring Company

UPPAbaby

Acquired Company

4moms

PlymouthPittsburghFashionE CommerceLifestyleE Commerce

Description

UPPAbaby, a leading innovator in juvenile products, has closed an asset purchase agreement with the parent company of 4moms, a leading brand in the infant swings, rockers, and sleep categories. This strategic alignment will strengthen UPPAbaby's presence in premium baby gear and enhance its product offerings in the home category, ensuring unparalleled solutions for parents and children.

Company Information

Company

UPPAbaby

Location

Plymouth, Massachusetts, United States

About

UPPAbaby is a leading innovator in juvenile products committed to improving the lives of parents by building the smartest juvenile gear available. It was founded in 2006 and draws on three decades of experience to create products that make life with kids more manageable, more fashionable, and even more fun.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed