Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. With unparalleled depth and breadth of omnichannel operating experience, MPG builds and activates strategies that synergistically drive brand sales performance across both eCommerce and Brick & Mortar retailers. The company leverages the expertise of seasoned manufacturer and retailer experts with significant experience delivering top-line revenue and bottom-line profit. Its highly regarded team of 400+ strategy and commercialization professionals combine leading-edge omnichannel expertise with strategic consumer, category, and marketplace insights to create competitive advantage and drive profitable growth for CPG brands. 

https://www.marketperformancegroup.com/

Princeton Junction, New Jersey, United States

Princeton Junction

Market Performance Group (MPG)

Sentinel Capital Partners is one of the nation's leading private equity firms focused on the midmarket. We invest in management buyouts, corporate divestitures, acquisitions of family businesses, going-private transactions, and operational turnarounds in partnership with management in the United States and Canada. We seek to invest in businesses with attractive prospects and high quality management teams.



https://www.sentinelpartners.com/

New York

Sentinel Capital Partners

Sentinel Capital Partners has completed the acquisition of Market Performance Group (MPG), a leading provider of omnichannel strategy and consulting services focused on the consumer packaged goods industry. This acquisition aligns with Sentinel's expertise in the Business Services and Consumer sectors and is expected to create synergies that drive brand sales performance at ecommerce and brick-and-mortar retailers.

Sentinel Capital Partners Acquires Market Performance Group

Sentinel Capital Partners Acquires Market Performance Group

Company Info