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West Lane Capital Partners LLC acquires Mented Cosmetics to expand its beauty platform

Apr 22, 2024•over 1 year ago

Acquiring Company

West Lane Capital Partners

Acquired Company

Mented Cosmetics, Inc.

Los AngelesLos AngelesAngel InvestmentVenture CapitalFinanceFinancial ServicesCosmeticsBeautyLifestyleFashionE Commerce

Description

West Lane Capital Partners LLC, a California based private equity firm, has acquired Mented Cosmetics, a leading cosmetic line specializing in products for women of color. The acquisition is aimed at leveraging West Lane's industry relationships and knowledge to support the continued distribution of the Mented brand and establish new innovative products to meet consumer demand in the beauty and wellness space.

Company Information

Company

West Lane Capital Partners

Location

Los Angeles, California, United States

About

West Lane Capital Partners LLC is a California based private equity firm that partners with entrepreneurs and management teams to invest in lower middle-market companies. In addition to providing capital, West Lane is actively engaged partners across the strategy, operations, and finance functions within its portfolio businesses.

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