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Cart.com Acquires OceanX and Deepens Capabilities for Health & Beauty Brands

Dec 10, 2024•7 months ago

Acquiring Company

Cart.com

Acquired Company

OceanX

Houston

Description

Houston-based Cart.com, a leading unified commerce solutions provider, has acquired OceanX, the fulfillment operations arm of Guthy-Renker. This acquisition strengthens Cart.com's position as a leader in mid-market to enterprise logistics and expands its tech-enabled capabilities to support high-volume beauty, wellness, and lifestyle brands, paving the way for strategic expansion and growth.

Company Information

Company

Cart.com

Location

20220 HEMPSTEAD ROAD, SUITE 34

Houston, Texas, United States

About

Cart.com is the first end-to-end ecommerce solutions provider delivering a fully integrated and owned suite of software, expert services, and infrastructure to enable the speed, sophistication, and scale needed by growing brands. Founded in September 2020 by experienced ecommerce experts, Cart.com is on a mission to put brands back in charge of their ecommerce journey and their customer relationships as the premiere ecommerce-as-a-Service (ECaaS) provider in the ecommerce services space. Cart.com offers a wealth of business solutions - including online store software, digital marketing and advertising services, fulfillment services, financial services, and customer service capabilities so brands of any size are able to work with a single partner to attain the same capabilities as some of the world's largest companies.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

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