Sunrise Produce is recognized as a leading wholesale produce distribution company in Southern California, providing customers across the specialty and white tablecloth restaurant and resort, education, healthcare and retail sectors with the freshest produce and perishable foods available. For more than three decades, Sunrise Produce has fostered lasting relationships with the most reputable growers in the industry, ranging from wholesale commodity growers, organic growers, and local family farmers supporting local sustainable growth. Through deep industry knowledge, a passionate work ethic and customized approach, Sunrise Produce delivers a diversified product offering with the strongest levels of quality, service and value to its customers.