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Flowbox acquires Dreaminfluence to boost growth

Sep 04, 2025•4 days ago

Acquiring Company

Flowbox

Acquired Company

Dreaminfluence

StockholmCopenhagenArtificial IntelligenceSoftwareAnalyticsMarketingAdvertising

Description

Flowbox has acquired Danish company Dreaminfluence, enhancing its position in the UGC market. This acquisition pushes Flowbox to over 1,000 customers and nearly €9 million in annual recurring revenue. It aligns with Flowbox's strategy to integrate influencer marketing and strengthen its product portfolio. Dreaminfluence CEO Mads Wedderkopp will join Flowbox as Chief Revenue Officer.

Company Information

Company

Flowbox

Location

Stockholm, Stockholm County, Sweden

About

Flowbox is an award-winning SaaS company offering a User-Generated Content platform (UGC platform) to help brands leverage and distribute social content throughout the buyer journey to increase engagement, social proof and sales. Flowbox's heart lies in how technology can help brands generate and use owned, paid, earned and user generated content for a more effective, converting and transparent marketing and e-commerce. Through our platform, our customers are able to collect, moderate and publish content to their website, online shop and social channels.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed