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Society Brands Acquires Orange County-Based Brands Clarifion and Cleanomic; Surpasses the $100 Million Mark in Top Line Revenue

Feb 20, 2024•over 1 year ago

Acquiring Company

Society Brands

Acquired Company

Clarifion

CantonNewport BeachOrange CountyRetailManufacturing

Description

Society Brands, a tech-enabled consumer products company, has acquired two Orange County, Calif.-based brands, Clarifion and Cleanomic. These acquisitions further diversify Society's revenue mix, with a majority of the revenue coming from direct-to-consumer through Shopify, and bring the company's total acquired companies to 11, surpassing $100 million in top line revenue annually.

Company Information

Company

Society Brands

Location

Canton, Ohio, United States

About

Society Brands is a tech-enabled consumer products company that acquires e-commerce native brands that primarily sell on Amazon and their own DTC sites. The company was built for and by founders, providing entrepreneurs meaningful liquidity while at the same time affording them an opportunity to stay on board, build their brand and roll equity into Society Brands' platform. For more information, please visit www.societybrands.com.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
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