Bazaarvoice Acquires Granify, A Leader In Ai-Driven E-Commerce Contextualization, Enabling Brands And Retailers To Increase Online Conversion And Sales

Bazaarvoice Acquires Granify, A Leader In Ai-Driven E-Commerce Contextualization, Enabling Brands And Retailers To Increase Online Conversion And Sales

12/05/23, 2:04 PM
Location
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Industry
software
information technology
Bazaarvoice, Inc., the leading platform for full-funnel authentic user-generated content (UGC) and social commerce, today announced the acquisition of Granify, the leading e-commerce contextualization solution. The acquisition demonstrates Bazaarvoice’s continuing commitment to investing in leading-edge technology to supercharge e-commerce engines to deliver seamless shopper experiences and accelerate revenue lift. By avoiding personal identifiable information (PII) and using advanced AI and machine learning technology, Granify’s contextualization software overcomes major barriers to creating tailored on-site experiences, combining in-session shopper behavioral data with contextual signals to identify key moments in every shopper’s journey to drive better conversion.

Company Info

Company
Bazaarvoice
Location
Austin, Texas, United States
Company info
Thousands of the world’s leading brands and retailers trust Bazaarvoice technology, services, and expertise to drive revenue, extend reach, gain actionable insights, and create loyal advocates. Bazaarvoice’s extensive global retail, social, and search syndication network, product-passionate community, and enterprise-level technology provide the tools brands and retailers need to create smarter shopper experiences across the entire customer journey. Founded in 2005, Bazaarvoice is headquartered in Austin, Texas, with offices in North America, Europe, and Australia. For more information, visit www.bazaarvoice.com