Health Union expands impact with the acquisition of Adfire Health to connect healthcare companies and their most important audiences
Health Union expands impact with the acquisition of Adfire Health to connect healthcare companies and their most important audiences
09/10/24, 2:11 PM
Location
philadelphiastamfordIndustry
medical
health care
biotechnology
health care
Health Union, the leader in condition-specific online health communities and patient engagement, has announced the acquisition of Adfire Health, a healthcare professionals (HCP) data and digital engagement company. This strategic move aims to provide transformative direct-to-consumer (DTC) and HCP marketing solutions for the pharmaceutical and life sciences industry, enabling the companies to unlock synergies between HCP and DTC marketing efforts.
Company Info
Location
Philadelphia, Pennsylvania, United States
Company info
Health Union is the proven industry leader in condition-specific, online health community and patient engagement. The company reaches millions of people through the largest network of online health communities (e.g., Migraine.com, MultipleSclerosis.net, LungCancer.net) and health leaders – addressing virtually every condition and providing patients and caregivers with the information, connection, and support they need to live better with challenging health conditions. For more than a decade, Health Union has been transforming the way pharmaceutical and healthcare brands engage with people, enabling transparent, innovative opportunities to gain insight and empower action through advertising, marketing research, and clinical trial solutions for the healthcare industry.