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Brainlabs acquires Exverus Media for media expansion

Jul 22, 2025•11 days ago

Acquiring Company

Brainlabs

Acquired Company

Exverus Media

LondonLos AngelesAdvertisingSocial Media ManagementSocial Media MarketingDigital MarketingMarketing

Description

Brainlabs has announced the acquisition of Exverus Media, enhancing its AI-driven media capabilities. This strategic move allows Brainlabs to strengthen its full-funnel media approach and expand its presence into the West Coast market. Exverus Media brings substantial expertise and an impressive portfolio, promising to significantly enhance Brainlabs' service offerings. Together, they aim to navigate the complexities of modern media for clients.

Company Information

Company

Brainlabs

Location

London, England, United Kingdom

About

Brainlabs is an AI-powered media agency, founded in 2012 by Daniel Gilbert, that pioneered the use of AI in advertising. Its early adoption of AI has propelled it to become one of the fastest-growing independent media agencies globally, scaling from a single employee to over 1,000 team members and achieving No. 7 global ranking by COMvergence. Brainlabs delivers Real Intelligence - the combination of Artificial and Human Intelligence - to enable real understanding of real customers and the ability to influence real action - driving real business outcomes. It serves as a media agency of record for growth-focused advertisers with total media spend ranging from $10M-$250M. The agency's clients include Capital One, Bozzuto, UNICEF USA, and Hornblower Group.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed