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Wellful, Inc. acquires Ancient Nutrition, Strengthening its Health and Wellness Portfolio

Jan 07, 2025•6 months ago

Acquiring Company

Wellful

Acquired Company

Ancient Nutrition

CharlotteFranklinFitnessWellnessNutritionDietary SupplementsHealth Care

Description

Wellful, Inc., a premier omni-channel health and wellness platform, has completed the acquisition of Ancient Nutrition. This acquisition further strengthens Wellful’s omnichannel presence in various VMS categories and expands its distribution footprint into the natural retail channel, demonstrating its commitment to improving the lives of its customers.

Company Information

Company

Wellful

Location

Charlotte, North Carolina, United States

About

Wellful, Inc. is a premier omnichannel health and wellness company that combines innovative technology with scientifically formulated solutions to help consumers live happier and healthier lives. Wellful's portfolio of clinically studied wellness brands includes such brands as Nugenix, Ancient Nutrition, Peptiva, Instaflex, Super Beta Prostate, Doctors’ Preferred, Jenny Craig, and Nutrisystem. Wellful, Inc. is a Kainos Capital portfolio company.

DealWatch™ Score

73
High M&A Activity

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

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