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Senior Market Sales® (SMS) Acquires Centurion Senior Services to Expand Medicare Insurance Services

Dec 10, 2024•7 months ago

Acquiring Company

Senior Market Sales® (SMS)

Acquired Company

Centurion Senior Services

OmahaPittsburghHealth CareInsuranceInsuranceEmployee Benefits

Description

In a strategic move, Senior Market Sales® (SMS) has acquired independent insurance agency Centurion Senior Services, LLC, to expand its Medicare insurance services beyond Pennsylvania. This acquisition aligns with SMS' strategy to focus on long-term growth and expands its footprint in the eastern United States, while also positioning Centurion to extend services beyond Medicare insurance to include wealth solutions such as life insurance and annuities.

Company Information

Company

Senior Market Sales® (SMS)

Location

Omaha, Nebraska, United States

About

Senior Market Sales® (SMS) is a premier insurance marketing organization representing top Medicare Supplement, Medicare Advantage, annuity, life, long-term care, individual health, and travel insurance carriers in all 50 states. With over 71,000 independent insurance agents relying on SMS for proprietary technology, competitive insurance products, and expert training, SMS helps them leverage their time and put their business in a position of distinction.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

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