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Mayfair Capital Partners Acquires Baseline Fitness

Mayfair Capital Partners Acquires Baseline Fitness

02/22/24, 11:54 PM
Location
https://purecatamphetamine.github.io/country-flag-icons/3x2/US.svgfargo
Industry
fitness
wellness
health care
Mayfair Capital Partners, a division of Oxford Financial Group, Ltd.™, has acquired Baseline Fitness LLC, a leading franchisee in the Planet Fitness system with 100 locations under its umbrella. The investment closed on February 2, 2024, and terms were not disclosed. This acquisition aligns with Mayfair's history of investing in high-growth, market-leading companies and supports the shared vision for continued growth of Baseline Fitness.

Company Info

Company
Mayfair Capital Partners
Company info
Mayfair Capital Partners is an extension of the Mayfair direct investment program, which has been an in-house division of Oxford since 2003, historically managing a portfolio of direct investments exclusively for the benefit of Oxford’s 700+ high net worth families and institutional clients. Because of Oxford’s deep client base, Mayfair Capital Partners is a flexible capital solution provider that targets investments between $50-125 million per deal and can pursue control and non-control opportunities. At Mayfair Capital Partners, we seek to partner with exceptional management teams to enhance the inherent strengths of the company’s people and products. We seek to invest in the brand and maximize the long-term value of the business. Mayfair’s independence and sophisticated multi-family office capital base creates certain structural advantages when compared to traditional private equity fund structures. We bring flexibility, patience and a supportive approach. For more information, visit www.mayfaircappartners.com.