Acquiring Company
Mayfair Capital Partners
Acquired Company
Baseline Fitness
Description
Mayfair Capital Partners, a division of Oxford Financial Group, Ltd.™, has acquired Baseline Fitness LLC, a leading franchisee in the Planet Fitness system with 100 locations under its umbrella. The investment closed on February 2, 2024, and terms were not disclosed. This acquisition aligns with Mayfair's history of investing in high-growth, market-leading companies and supports the shared vision for continued growth of Baseline Fitness.
M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed