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MikeWorldWide completes acquisition of Berk Communications to expand expertise in sports, entertainment, and lifestyle PR

Feb 26, 2025•7 months ago

Acquiring Company

MikeWorldWide

Acquired Company

Berk Communications

New YorkNew YorkPublic RelationsBrand MarketingMarketingAdvertisingOther

Description

MikeWorldWide, a leading independent public relations firm, has fully acquired Berk Communications, solidifying a long-standing partnership. This acquisition creates the largest sports practice in the nation and adds significant expertise in entertainment and lifestyle PR. Berk will continue to operate as an independent brand while gaining access to Mike's full suite of integrated resources and AI tools.

Company Information

Company

MikeWorldWide

Location

New York, New York, United States

About

MikeWorldWide is a leading independent, integrated public relations agency serving global clients across the US & Europe. It employs more than 230 communications experts that live at the intersection of consumer brand marketing, technology, and corporate reputation. The award-winning firm applies its expertise and culture of caring through research, strategy, creativity, empathy, and insight for clients to maximize the potential of every marketing channel. It delivers breakthrough communications for the global enterprises, corporate leaders and innovative brands who are driving the creative economy. Open positions at MWW can be found here. To learn more about MikeWorldWide, visit mww.com. SOURCE MikeWorldWide

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed