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Launch Potato acquires Only In Your State

Jul 22, 2025•11 days ago

Acquiring Company

Launch Potato

Acquired Company

Only In Your State

Delray BeachSanta MonicaAdvertisingLeisureTourismTravel

Description

Launch Potato has announced its acquisition of Only In Your State, enhancing its portfolio with a leading resource for local travel content. This acquisition brings together Launch Potato's marketing expertise and Only In Your State's engaged audience. The collaboration aims to create new growth opportunities for both companies and strengthen their community impact.

Company Information

Company

Launch Potato

Location

Delray Beach, Florida, United States

About

Launch Potato is a digital media company focused on connecting advertisers to customers at every stage of the consumer journey. They operate globally and have a portfolio of brands and technologies. Recognized for innovation, Launch Potato is known for its high-performing team.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed