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Funnel completes acquisition of Adtriba to enhance marketing analytics and Unified Marketing Measurement

Funnel completes acquisition of Adtriba to enhance marketing analytics and Unified Marketing Measurement

06/26/24, 1:34 PM
Location
https://purecatamphetamine.github.io/country-flag-icons/3x2/SE.svgstockholm
https://purecatamphetamine.github.io/country-flag-icons/3x2/DE.svghamburg
Industry
real estate
saas
software
machine learning
marketing
advertising
analytics
Funnel, the marketing intelligence platform, has announced its acquisition of the marketing measurement company Adtriba. This acquisition expands and enhances Funnel's product offering, reinforcing its position as a global frontrunner in marketing intelligence. The move brings more advanced marketing analytics and Unified Marketing Measurement (UMM) capabilities to Funnel's platform, creating an integrated measurement technology for its customers.

Company Info

Company
Funnel
Location
Stockholm, Stockholm County, Sweden
Company info
Funnel exists so multifamily operators don't have to pick between antiquated monopolies or single solution challengers. After decades of the status quo, operators are no more efficient, and renters still dread leasing an apartment. We fixed that with a platform that turns the entire business model on its head. Renter Management Software is a new category of connected tools built around the renter. The software delivers a consistent, connected experience from first inquiry through years of renewals. All this while simultaneously saving operators quantifiable money through the smaller, and happier teams that only a renter-centric platform can enable.

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