logo
logo

Redbrick acquires Quartz from G/O Media

Apr 04, 2025•4 months ago

Acquiring Company

Redbrick

Acquired Company

Quartz

VictoriaNew YorkSoftwareNewsPublishing

Description

G/O Media has sold its tech and business news site Quartz to Canadian firm Redbrick. The acquisition is part of Redbrick's strategy to expand its publishing portfolio and enhance monetization through its newsletter platform. This deal continues G/O Media's trend of divesting its editorial properties amid a challenging media landscape.

Company Information

Company

Redbrick

Location

Victoria, British Columbia, Canada

About

Redbrick is the parent organization to a portfolio of disruptive digital companies that grow through innovative product development, results-driven marketing, and a model of shared services with strategic executive oversight. Redbrick and its operating companies—Assembly, Shift, Rebase, and Leadpages—excel at innovating their industries and getting in front of the very people who want their products. Founded in 2011, the Victoria, B.C. company was recently ranked 5th Fastest-Growing Company in Canada, and 2nd in Software by PROFIT 500.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

Related People

Tobyn hidden

hidden
hidden

Christine hidden

hidden
hidden