SPINS completes acquisition of The Data Council to enhance content management platform for the natural product industry
SPINS completes acquisition of The Data Council to enhance content management platform for the natural product industry
06/04/24, 1:28 PM
Location
Industry
machine learning
artificial intelligence
health care
supply chain management
logistics
e commerce
SPINS, a leading provider of wellness-focused data and intelligence for the natural products industry, has acquired The Data Council, a leading content management platform. Together, they will enable easier, more efficient, and more intelligent interactions across the natural product ecosystem, accelerating innovation and access to a growing set of brands and products.
Company Info
Location
Chicago, Illinois, United States
Company info
For over 20 years, SPINS has been a leader in recognizing the transformative power of data in retail. They offer clients cutting-edge tools to grow and stay competitive. A growing shift in the industry is the rise of values-oriented consumers: nearly half of shoppers prioritize products that emphasize health, wellness, social responsibility, and environmental awareness. Companies demonstrating ethical and sustainable practices are gaining market share. SPINS provides the industry's most comprehensive data to train AI models and power machine learning algorithms, helping clients understand and meet consumers' needs.