Contentful signs definitive agreement to acquire Ninetailed for AI-driven personalization solution
08/20/24, 1:09 PM
Location
denverberlinIndustry
software
Contentful, a leading composable content platform, has signed a definitive agreement to acquire Berlin-based Ninetailed, the pioneer of structured content personalization and experimentation. This strategic move will enable Contentful to offer its customers a scalable, AI-driven personalization solution that’s already integrated into the Contentful platform, allowing brands to generate higher ROI from their content and data investments and ultimately increase revenue through tailored customer journeys.
Company Info
Location
Denver, Colorado, United States
Company info
This irked me a little; we know that the company had a good 2020 and likely a good 2021 thus far. There’s some truth to this: Some startups will claim profitability, for example, only to gently backpedal and explain that what they meant was really adjusted EBITDA, say, or positive operating cash flow. More simply, Contentful provides customers with a service that will deliver images, words, and other content to their applications and websites around the world, quickly. Contentful has a handful of core APIs that allow for reading and writing content to its data buckets and making content available at the right time. Why do we think that Contentful is targeting an eventual public debut? Contentful is around 600 people today, split between its hubs in Denver, Berlin and San Francisco.