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Flip acquires Curated for $330 Million in Stock to reshape social commerce

Jul 09, 2024about 1 year ago

Acquiring Company

Flip

Acquired Company

Curated

Los AngelesSan FranciscoSocial Media

Description

Flip, the fast-growing social commerce platform, has announced its acquisition of Curated, the leading marketplace that connects consumers with verified experts for personalized advice on high-value purchases, for $330 million in stock. This strategic deal cements Flip's position as the leader in social commerce, emphasizing authentic human interaction and high-quality products. The acquisition is projected to more than double last year’s combined revenues, and Curated will operate independently with continued investment to grow the platform.

Company Information

Company

Flip

Location

Los Angeles, California, United States

About

Flip is building the next-generation shopping social network for people to shop through other people. With a growing community of shoppers sharing video reviews of products they've purchased on the platform, buyers can discover products through 60 second videos of user-generated content that is instantly shoppable with a one-click checkout and same day shipping. Every shopper can then become a creator by sharing their own reviews and monetizing their content.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

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