Flip acquires Curated for $330 Million in Stock to reshape social commerce
Jul 09, 2024•about 1 year ago
Acquiring Company
Flip
Acquired Company
Curated
Description
Flip, the fast-growing social commerce platform, has announced its acquisition of Curated, the leading marketplace that connects consumers with verified experts for personalized advice on high-value purchases, for $330 million in stock. This strategic deal cements Flip's position as the leader in social commerce, emphasizing authentic human interaction and high-quality products. The acquisition is projected to more than double last year’s combined revenues, and Curated will operate independently with continued investment to grow the platform.
M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed