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ShakeStir LLC (dba Cocktail Courier) acquires Thirstie, Inc. to enhance alcohol e-commerce

Jun 24, 2024•about 1 year ago

Acquiring Company

ShakeStir (dba Cocktail Courier)

Acquired Company

Thirstie

ChicagoNew YorkFood and BeverageRetailFashionE CommerceRetailE Commerce

Description

ShakeStir LLC (dba Cocktail Courier) has acquired Thirstie, Inc., an innovative technology company that pioneered branded e-commerce solutions for liquor brands. The transaction combines the complementary strengths of Thirstie in B2B e-commerce and Cocktail Courier in unique offerings to elevate the shopping experience and provide valuable consumer insights.

Company Information

Company

ShakeStir (dba Cocktail Courier)

Location

Chicago, Illinois, United States

About

ShakeStir LLC (dba Cocktail Courier) is a leader in creating and delivering premium cocktail kits at scale. Since its inception in 2014, Cocktail Courier has pioneered the U.S. cocktail delivery industry, enabling nearly one million households nationwide to embark on a journey of cocktail discovery. It has created an award-winning brand synonymous with delicious cocktails.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed