USANA Health Sciences acquires a 78.8% controlling stake in Hiya Health Products, LLC for $205 million

USANA Health Sciences, Inc. has acquired a 78.8% controlling ownership stake in Hiya Health Products, LLC, a leading direct-to-consumer provider of high-quality children’s health & wellness products. The $205 million cash transaction closed on December 23, 2024 and is anticipated to be accretive to USANA’s 2025 adjusted EBITDA. This strategic acquisition provides USANA with the opportunity to expand its presence in the fast-growing children’s health and wellness market, while maintaining its commitment to its core direct sales business.