Lamar Advertising acquires Premier Outdoor Media
05/05/25, 1:43 PM
Location
baton rougemount laurelIndustry
advertising
advertising
Lamar Advertising Company has acquired Premier Outdoor Media, adding nearly 200 billboard faces to its portfolio across key markets. The transaction enhances Lamar's position in the greater Philadelphia and New York markets. Premier Outdoor Media has built a strong platform under its founders' leadership. Financial terms of the acquisition remain undisclosed.
Company Info
Location
Baton Rouge, Louisiana, United States
Company info
Lamar Advertising Company, founded in 1902, is one of the largest outdoor advertising providers in North America, operating more than 360,000 displays across the United States and Canada. The company offers a wide range of advertising solutions, including billboards, interstate logo signs, transit, and airport formats, enabling both local businesses and national brands to reach broad, daily audiences. In addition to its traditional out-of-home media, Lamar also operates the largest network of digital billboards in the U.S., with approximately 5,000 displays.