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BloomNation acquires Floom to enhance offerings

May 28, 2025•3 months ago

Acquiring Company

BloomNation

Acquired Company

Floom

Santa MonicaLondonInformation TechnologyMarketplaceFashion

Description

BloomNation has acquired Floom, marking its expansion into the European market to support independent florists globally. The acquisition will integrate Floom's UK marketplace with BloomNation's services, enhancing visibility and customer access. Floom will continue to operate independently while providing expanded support to florists. This strategic move strengthens BloomNation's commitment to innovative solutions for small business owners.

Company Information

Company

BloomNation

Location

Santa Monica, California, United States

About

BloomNation is the leading florist-first platform empowering local florists with cutting-edge e-commerce tools, an advanced point-of-sale system, powerful marketing services, and business solutions that increase sales, streamline operations, and build lasting customer relationships.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed