Havas strengthens ecommerce and retail media with majority stake acquisition of Channel Bakers
02/05/25, 9:40 AM
Location
puteaux
costa mesaIndustry
marketing
advertising
retail
marketing
advertising
e commerce
Havas has announced the acquisition of a majority stake in Channel Bakers, an award-winning ecommerce media agency renowned for its retail media innovation and expertise in ecommerce strategies. This strategic move enhances Havas Media Network’s global ecommerce proposition, Havas Market, by integrating Channel Bakers' specialized expertise to deliver incremental growth for clients through synergies between paid performance, retail media, and content, providing a unique advantage in the ever-changing commerce landscape.
Company Info
Location
Puteaux, Ile De France, France
Company info
Havas is one of the world’s largest global communications groups. Founded in 1835 by Charles-Louis Havas, the group employs 23,000 people in over 100 countries. Havas has developed a fully integrated model through its 70+ Havas Villages around the world, covering all communication activities. The teams of the three business units, Havas Creative Network, Havas Media Network and Havas Health & You, work together with agility and in perfect synergy to offer tailor-made, innovative solutions to clients that support them in their positive transformation. We are committed to building a diverse culture where everybody feels they belong and can be themselves and thrive. Havas integrated into Vivendi, a global leader in media, entertainment, and communications, in December 2017.