This irked me a little; we know that the company had a good 2020 and likely a good 2021 thus far. There’s some truth to this: Some startups will claim profitability, for example, only to gently backpedal and explain that what they meant was really adjusted EBITDA, say, or positive operating cash flow. More simply, Contentful provides customers with a service that will deliver images, words, and other content to their applications and websites around the world, quickly. Contentful has a handful of core APIs that allow for reading and writing content to its data buckets and making content available at the right time. Why do we think that Contentful is targeting an eventual public debut? Contentful is around 600 people today, split between its hubs in Denver, Berlin and San Francisco.