Triton Digital completes acquisition of Sounder to enhance audio advertising capabilities
03/26/24, 1:08 PM
Location
Industry
podcast
audio
artificial intelligence
software
Triton Digital, the global leader in technology and services for digital audio, podcasts, and broadcast radio, has announced the acquisition of Sounder, an innovative audio intelligence platform. This acquisition will combine Triton Digital's renowned audio streaming and podcasting technology and expertise with Sounder's best-in-class brand suitability solutions and industry-leading AI-powered podcast understanding, enabling a more seamless, practical, data-driven advertising experience for brands, agencies, publishers, and podcasters.
Company Info
Location
New York, New York, United States
Company info
Triton Digital® is the global technology and services leader to the digital audio, podcast, and broadcast radio industries. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading streaming audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global audio industry.