RealTruck, Inc. acquires Protex to enhance 3D product configuration and AR platform

RealTruck, Inc., the premier manufacturer and digital destination of accessories for truck, Jeep®, Bronco® and off-road enthusiasts, has acquired Protex, the automotive aftermarket industry's most innovative web-based 3D product configuration and augmented reality ('AR') platform. By combining Protex's 3D/AR technology with RealTruck's leading product portfolio and best-in-class website, consumers will be able to see their fully outfitted vehicle in both 3D and AR, thus making it easier for them to understand all the ways they can customize their truck to match their lifestyle. This strategic acquisition reinforces RealTruck's ongoing commitment to build and foster a growing community of truck owners and enthusiasts.