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ZoomerMedia expands Zoomer Digital Network with acquisition of MobileSyrup.com from Blue Ant Media

Jun 25, 2024•about 1 year ago

Acquiring Company

ZoomerMedia Limited

Acquired Company

MobileSyrup

TorontoTorontoBroadcastingNewsVideoMedia And EntertainmentMusicDigital MediaNewsPublishingSocial Media

Description

ZoomerMedia Limited, a multi-platform media company, has completed the acquisition of MobileSyrup.com from Blue Ant Media. This acquisition further strengthens Zoomer Digital Network, making it Canada’s largest digital network with over 1 billion annual pageviews and social media engagements.

Company Information

Company

ZoomerMedia Limited

Location

Toronto, Ontario, Canada

About

Founded by television and media icon Moses Znaimer in 2008, ZoomerMedia Limited is a multimedia company devoted to creating content, services and experiences for Canada's most powerful audiences: the 17.2 million people aged 45-plus aka "Zoomers", and the 13.7 million Millennials and Gen Zs, coincidentally also called "Zoomers", who follow in their footsteps. ZoomerMedia operates 5 TV, 2 Radio, 3 Print, 3 Live Event, and 15 Digital properties including the newly acquired youth-friendly local news and lifestyle digital publication blogTO. ZoomerMedia produces original TV, Radio, and Podcast programming, offers clients creative audio and video production services, and bespoke events on site at its 2.6 acre complex in Toronto's Liberty Village. For specific ZoomerMedia property names and focus, please see below.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

Related People

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