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Mediaocean completes acquisition of Innovid to create premier global independent ad tech platform

Mediaocean completes acquisition of Innovid to create premier global independent ad tech platform

02/13/25, 2:04 PM
Location
https://purecatamphetamine.github.io/country-flag-icons/3x2/US.svgnew york
https://purecatamphetamine.github.io/country-flag-icons/3x2/US.svgnew york
Industry
software
advertising
Mediaocean has successfully completed its acquisition of Innovid, forming an independent ad tech powerhouse. The combination of these entities creates a leading global, omnichannel ad tech platform, empowering brands, agencies, and publishers with more control, choice, and intelligence over their investments, offering a transparent, scalable alternative to big-tech solutions across CTV, digital, social, and linear channels.

Company Info

Company
Mediaocean
Location
New York, New York, United States
Company info
Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With hundreds of billions in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes, with its advertising infrastructure and ad tech tools used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Flashtalking, an innovative ad server and creative personalization platform, as well as Protected by Mediaocean, an MRC-accredited ad verification solution.

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