BRANDED acquires pioneer Heyday to establish Essor, a digitally-native CPG platform
09/05/24, 1:09 PM
Location
Industry
brand marketing
information technology
BRANDED has acquired Heyday to form a new company, Essor, which will elevate challenger brands into global icons. Essor will house a portfolio of rapidly growing health & wellness and lifestyle brands, expanding its retail capabilities and marketplace-first technology and data platform to drive exceptional growth and profitability in the CPG industry.
Company Info
Location
New York, New York, United States
Company info
BRANDED is a leading digital consumer products platform and acquirer of disruptive challenger brands, dedicated to elevating and transforming brands into global icons. With a strong track record of acquiring high-growth brands, BRANDED is committed to driving exceptional growth and profitability in the CPG industry.