LatentView Analytics completes acquisition of Decision Point

Jul 03, 2024•about 1 year ago

Acquiring Company

LatentView Analytics

Acquired Company

Decision Point

Chennai

RoswellBusiness IntelligenceData MiningBig DataConsultingAnalyticsMachine LearningArtificial Intelligence

Description

LatentView Analytics Limited has successfully completed the acquisition of 70% of the outstanding equity capital of Decision Point. This strategic acquisition provides LatentView with compelling growth opportunities, especially in Revenue Growth Management (RGM) and GenAI solutions for global CPG brands.

Company Information

Company

LatentView Analytics

Location

Chennai, Tamil Nadu, India

About

LatentView Analytics Ltd. is one of the world’s largest and fastest-growing digital analytics firms. We help companies drive digital transformation by helping them combine digital and traditional data to gain a competitive advantage. LatentView Analytics provides a 360-degree view of the digital consumer, enabling companies to predict new revenue streams, anticipate product trends and popularity, improve customer retention rates and optimize investment decisions.

M&A Insights

Based on deal data

Integration timeline

70% of M&A integrations take 12-24 months to complete

Tech stack consolidation

83% of merged companies consolidate technology vendors within first year

Post-acquisition investment

Companies increase IT spending by 23% on average after acquisitions

Success factor

M&A deals with strong technology integration plans are 2.5x more likely to succeed

Related People

LatentView Analytics completes acquisition of Decision Point

Description

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M&A Insights

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Company Information