Tern is a travel tech company that aims to streamline the advisor workflow by merging multiple travel-related tools into a single platform. It serves over 5,000 advisors and 1,000 agencies, simplifying their operations by integrating itinerary building, CRM, and commission tracking. The platform helps advisors avoid juggling disconnected systems and enhances the overall client-advisor tech experience. Tern's mission is to provide a more intuitive and seamless experience akin to booking through popular travel apps.