Tern acquires Lucia to enhance travel advisor support
06/11/25, 6:44 PM
Location
Industry
software
information technology
Tern has announced its acquisition of Lucia, a top advisor services provider aimed at enhancing support for travel advisors. The entire team of Lucia will join Tern, with CEO Grace Van Hollebeke taking on a marketing role. The acquisition is part of Tern's strategy to develop a holistic ecosystem that benefits travel advisors. This move follows Tern's recent funding round, positioning them for accelerated growth.
Company Info
Location
1111b s governors ave. no 6194
Dover, Delaware, United States
Company info
Tern is a travel tech company that aims to streamline the advisor workflow by merging multiple travel-related tools into a single platform. It serves over 5,000 advisors and 1,000 agencies, simplifying their operations by integrating itinerary building, CRM, and commission tracking. The platform helps advisors avoid juggling disconnected systems and enhances the overall client-advisor tech experience. Tern's mission is to provide a more intuitive and seamless experience akin to booking through popular travel apps.
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