Disney's acquisition of Marvel turns 15: Bought for $4 billion, now worth over $50 billion
01/01/25, 5:16 PM
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In 2009, Disney acquired Marvel Entertainment for $4 billion, and over 15 years, Marvel's value has surged to over $50 billion. The collaboration between Disney and Marvel has transformed niche comic book heroes into mainstream icons, contributing to Disney's strategic success in the entertainment industry.