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Edge226 acquires Adscend Media for marketing boost

Jul 17, 2025•16 days ago

Acquiring Company

Edge226

Acquired Company

Adscend Media

New YorkAustinMarketingMobileAdvertising

Description

Edge226 has announced the acquisition of Adscend Media to enhance its performance marketing platform. This acquisition adds Adscend Media's rewarded ad formats to Edge226’s offerings. The combined capabilities will empower mobile apps and games to acquire highly engaged users across various advertising channels. This strategic move is set to drive greater campaign optimization for advertisers.

Company Information

Company

Edge226

Location

New York, New York, United States

About

Edge226 is a mobile-first performance marketing platform, offering in-app and CTV advertising solutions. With a focus on ROI-driven user acquisition, Edge226 enables mobile apps and games to grow their audiences by delivering targeted programmatic advertising campaigns, where advertisers only pay for outcomes.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed