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Noodle acquires MindMax to enhance university support

Jul 03, 2025•13 days ago

Acquiring Company

Noodle Partners

Acquired Company

MindMax

New YorkDuxburyE LearningEducationCorporate TrainingConsulting

Description

Noodle Partners, PBC has acquired MindMax, LLC, a leading marketing and enrollment agency for colleges and universities. This acquisition strengthens Noodle's offerings in enrollment and learning services. MindMax's founder will join Noodle as Chief Strategy Officer. Together, they aim to better support partner universities in their missions.

Company Information

Company

Noodle Partners

Location

New York, New York, United States

About

Noodle is the leading tech-enabled strategy and services partner for higher education. A Certified B corporation, Noodle empowers universities to transform the world through life-changing learning. It offers strategic consulting and deploys technology, tools, and platforms that integrate for scale.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

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