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Piping Rock Health Products completes acquisition of The Clorox Company's esteemed wellness brands

Nov 05, 20249 months ago

Acquiring Company

Piping Rock Health Products

Acquired Company

Piping Rock Health Products

Description

Piping Rock Health Products is excited to announce the successful acquisition of four iconic health and wellness brands from The Clorox Company: RenewLife, Natural Vitality, NeoCell, and Rainbow Light. The focus is to restore these brands to their authentic roots within the natural and health food store channel, launching new products and honoring their rich history.

Company Information

Company

Piping Rock Health Products

About

The Clorox Company includes four iconic health and wellness brands: RenewLife, Natural Vitality, NeoCell, and Rainbow Light. These brands have a history within the natural and health food store channel and have resonated with customers.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed