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Viad Corp to expand Pursuit’s collection of attractions with acquisition of Jasper SkyTram

Jun 26, 2024•about 1 year ago

Acquiring Company

Viad

Acquired Company

Jasper SkyTram

ScottsdaleJasperEvent ManagementHotelMuseums And Historical SitesLeisureHospitality

Description

Viad Corp has entered into an agreement to acquire the Jasper SkyTram attraction in Jasper National Park. This strategic acquisition will add a iconic attraction to Pursuit’s Banff Jasper Collection and enhance its compelling portfolio of hospitality properties and attractions in Canadian Rockies.

Company Information

Company

Viad

Location

Scottsdale, Arizona, United States

About

Viad (NYSE: VVI), is a leading global provider of extraordinary experiences, including attractions, hospitality, exhibition services, and experiential marketing through two businesses: Pursuit and GES. Our business strategy focuses on delivering extraordinary experiences for our teams, clients and guests, and significant and sustainable growth and above-market returns for our shareholders. Viad is an S&P SmallCap 600 company.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed

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