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Sprout Social acquires NewsWhip for $55 million

Jul 30, 2025•11 days ago

Acquiring Company

Sprout Social

Acquired Company

NewsWhip

ChicagoSocial Media ManagementSocial MediaSoftwareAnalyticsNews

Description

Sprout Social has acquired NewsWhip, a Dublin-based news intelligence firm, for $55 million, with potential earnouts of up to $10 million. This acquisition enhances Sprout's AI-powered capabilities and aims to deepen its Listening business. NewsWhip's insights and technology are set to bolster Sprout's commitment to innovation and predictive intelligence in the digital space. CEO Paul Quigley will continue with Sprout Social as general manager of the Listening business.

Company Information

Company

Sprout Social

Location

131 S. Dearborn St., Suite 700

Chicago, Illinois, United States

About

Sprout Social offers deep social media listening and analytics, social management, customer care, commerce and advocacy solutions to more than 34,000 brands and agencies worldwide. Sprout’s unified platform integrates the power of social throughout every aspect of a business and enables social leaders at every level to extract valuable data and insights that drive their business forward. Headquartered in Chicago, Sprout operates across major social media networks and digital platforms, including Twitter, Facebook, Instagram, TikTok, Pinterest, YouTube and LinkedIn.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed