Datassential acquires Brizo FoodMetrics for growth

May 21, 2025•about 2 months ago

Acquiring Company

Datassential

Acquired Company

Brizo FoodMetrics

Chicago

Quebec CitySoftwareSoftware

Description

Datassential has acquired Brizo FoodMetrics to enhance its sales intelligence platform. This acquisition strengthens Datassential's position in the foodservice industry by adding operator-level data. The integration aims to provide unmatched intelligence and tools for growth-focused teams. Datassential continues its strategy of building a comprehensive food intelligence ecosystem.

Company Information

Company

Datassential

Location

Chicago, Illinois, United States

About

Datassential is the data insights platform influencing what's next on your plate and in your glass. Through a suite of intelligence tools, software and custom research solutions, and an unlimited insights library, Datassential guides the biggest names in food and beverage on what's next for the industry and how to stay ahead of it. Founded in 1999, Datassential powers insights for brands including General Mills, Pepsi, Land O' Lakes, Burger King, Starbucks, Target and more.

M&A Insights

Based on deal data

Integration timeline

70% of M&A integrations take 12-24 months to complete

Tech stack consolidation

83% of merged companies consolidate technology vendors within first year

Post-acquisition investment

Companies increase IT spending by 23% on average after acquisitions

Success factor

M&A deals with strong technology integration plans are 2.5x more likely to succeed

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Datassential acquires Brizo FoodMetrics for growth

Description

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M&A Insights

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Company Information